email

How To Build an Email List (As a Music Producer)

March 28, 2018 by Karolina Makarenko

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Email marketing is directly marketing a commercial message to a group of people using email. For music producers, it is all about sending your newest content to notify your fans that you have just released a product which they might have interest in. It’s known as one of the most effective way to allow your products to reach a massive amount of people. For an example, when you release a new track, you want to let people know that you have just released a track and you want them to listen to it. In order to send out those emails, you need to have a list of contacts in your hand. That’s why building your own mailing list is so damn important for the marketing needs. Here are some tips and tricks that you can do to start collecting those emails.

Organizing A Contest

You must have wondered how are you going to do that. Here’s how. When you first enter a new remix contest, you will need to download the stems of the producer’s track for you to start remixing it. Before you get to download those stems, they usually will set up a download gate which needs you to provide values for the organizers. You can use that function to collect your emails. Participants will have to give you their personal emails before they get their hands on the remix process. The more the people joining your contest, the most the emails that you going to receive. Therefore, don’t forget to promote your contest.

Free Giveaway

This idea applies the same concept as organizing a contest. The only difference is producers do not make any effort to win it because it’s just pure luck.

Blog Posts

Music producers mainly gain knowledge through 3 ways: watching tutorials on Youtube, reading blog posts and experimenting themselves. This is why you see all the companies doing business in the electronic dance music world usually have a blog section at their websites. When they publish a blog post with good contents, it usually attracts a lot of music producers to that post. When the content is so satisfying, people want more. Therefore, they provide a free email subscription service so that the readers can get notifications when a blog post is published. Indirectly, they collect the readers’ emails for future marketing purposes.

Youtube Tutorials

This is what W.A Production is doing right now. Every week, Roman uploads tutorials onto W.A. Production Youtube channel to teach people how to take their music production skills to the next level. As a token of appreciation, fans are required to follow W.A. Production social medias and give in their emails in return to help W.A. Production to grow bigger and better. With the help of their new download gate system “Pump Your Sounds”, all these things can be done easily and most of all, it is all FREE. Who doesn’t like FREE and QUALITY stuff?

Sample Packs

In producers’ prospective, who doesn’t like free sample packs as it has that top quality? For an example, you can try to level up your drum design skill and create a pack of tight drum samples to share them with the music community. In return, you ask for their emails so that you can send them notifications in the future when you release a new sample pack. Why not killing 2 birds with one stone when you can upgrade your drum design skill and build your email list? Isn’t that great? It’s one of the best way right now to build your own audience while you’re learning at the same time.

Introducing PumpYourSound.com

The #1 way to increase your social following and build your email list.

What is Pump Your Sound ?

Pump Your Sound is a platform where you can offer download of your amazing work or music in return for Soundcloud followers, reposts, likes, Facebook likes and Youtube follower. With recent update, you can ask for fans’ email as well to build your own DJ email marketing list.

It’s all FREE and does not limit you from creating unlimited download gates.

Here’s an example of download gate offered by PumpYourSound.com

You can set and customize your own download gate in every track that you have released.

Collecting emails has never been so easy.

Still hesitating? PumpYourSound.com has open so many opportunities to music producers worldwide. See it yourself.

Start using it today and see the results yourself.

Thank us later. 🙂

Hope you like it and have a great day!

Original post

WHY YOU NEED TO USE EMAIL TO PROMOTE MUSIC

March 12, 2018 by Laurita Drankinaite

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Countless blog posts will profess to you that they have the 8 ultimate solutions to building your fanbase, or the 5 top tips you need to grow your audience as a musician.

Invariably they will state the case for covering all the bases, surrounding yourself with a collection of motivated people, getting a street-team, booking gigs and hoping for the best or any number of other solutions. These may all be important factors, however…

Your email list or database is easily the single most important thing you should have up and running as a musician, label, artist or DJ.

WHY EMAIL?

How many people do you know who have shunned Facebook or removed themselves from Twitter because it’s no longer seen as useful, or because their feed is just full of nonsense?

How many people do you know who are actively trying to “get off Facebook” because they feel it’s a distraction?

Maybe a couple, maybe a few, maybe a handful. I’d bet it’s some though, right? I know plenty people who hate social media, and I know a huge number of artists who are desperate to spend less time blasting nonsense into the ether.

Even if it’s a small percentage, consider this: How many of those people have email addresses? Most of them? All of them?

More people have email addresses than social profiles.

1 billion people might be using Facebook but According to a Radicati Group study from January 2017, there are more than 3.7 billion email users worldwide.

So vs the biggest social network in the world, good old email still has more than 3 times the amount of users.

REACH

How often do we hear people complain about the fact that their post, update or tweet has been missed by their own fans, because an algorithm has changed, or because the fleeting nature of social media has left their update festering at the bottom of an infinite scroll?

Now, there’s an algorithm at play when you send an email to someone. The dreaded spam filter, but it’s a far more sensible and tangible obstacle than any social media calculation.

Spam filters are relatively predictable and are really designed to deliver the right email to people, so provided you can write a normal email which isn’t full of salesy nonsense or trigger-words that initiate a shift to the spam bucket, then you’re pretty much onto a winner.

Granted, you’re still up against other subject lines, you still have to handle image-loading and you can’t do fancy stuff like embed video or audio players, but you can encourage one of the most powerful actions someone can take on any form of communication — a mouse click or link visit.

FUTUREPROOF

For now, it seems like email is also future-proof.

A bold statement, but in the face of a changing social media landscape, it seems relatively resilient.

Social media comes and goes. MySpace came and went, Facebook has come but hung around (too long if you ask me). Twitter sees ups and downs and various other networks appear and disappear. Some just as quickly as they have appeared.

Through all of this email has remained. Most of these networks even rely on email themselves. It makes sense that it will persevere.

HOW TO LEVERAGE IT

This one is going to vary for everyone, but the most important thing is making sure that whenever anybody interacts with your music, you can encourage them to join your email list.

For me, this is a case of offering them a selection of freebies that are enticing enough that they ask themselves “why wouldn’t I sign up for this?”.

I offer my first EP, a bunch of remixes, downloads of my mixes, videos, project files and even sample and patch packs for other producers. All in return for an email address.

Then once you have the email address, it’s a case of being respectful, but trying to build the relationship in an engaging, but friendly way. Autoresponders are a common way to do this, but to begin with, you could even just email everyone individually and say hello.

You’ll also want to build that relationship over time so that people hear from you relatively regularly, but get emails about relevant things.

If they have signed up with an interest in your music, you’ll want to let them know when you have new music for them to check.

You could take this much further, and segment your email list by location so that you can target people for particular gigs, or use it to arrange an appropriate tour. You could use it to recommend other artists, you could offer other assistance, or even look for one-to-one conversations with people.

Once you start to build a solid list of people who are somewhat engaged with you or your brand, then you’re in a position to feasibly monetise things.

Imagine you have 10,000 people on your list (which isn’t too difficult to achieve) and you make a new album which you decide to release.

You email your list about it, and nothing else — you could feasibly expect 100 people to check it out and buy it, but probably a stack more — let’s say an engaged list would yield 500–1000 sales. That’s enough to fund the production of the physical album, or enough to put towards the next release allowing you to continue to produce, without having to worry about paying for PR, social media boosts, shows, press, blog submissions, channel promotions or anything else.

GET STARTED NOW

If you don’t have an email list set up in some way, and if you’re not collecting emails when it comes to your music, you’re making one of the biggest mistakes you possibly can.

Sort it out now. Get it set up, and start collecting email addresses. You’ll not regret it in the slightest.

If you’re keen to find out how, or to know more, then I’ve actually put together a course which takes you through the entire process and includes things like auto-responder scripts to try as well as various other bits of information that will get you up and running in no time.

This is a guest blog by a music producer DJ, designer and label owner Alex Cowles. Alex’s music has featured in games, documentaries, short films and he has received national press and airplay. He has owned and run 3 record labels since 2008 and also writes and manages How To Self Release, a platform and set of courses to help people get their own music out there.